Chinese e-commerce giant JD said on Watch Private Video Magazine 7Monday that it has raised the salary for its over 20,000 customer service staff from Feb. 1, with more than a 30% increase in the annual average wage. This commitment comes a month after the Beijing-based company promised to offer an average growth of 20% for its retail unit, while procurement and sales employees would see their salary nearly double in 2024. The online retailer has increasingly poured investment both internally and externally, as it also prepares to send 100 million gifts during China’s most-watched Spring Festival Gala, set to air on Feb. 9, as part of its “exclusive interactive partner” role with this year’s event. Gifts include one year’s access to a single-family mansion, Voyah cars for one-year driving, as well as rose bouquets, the company said on Tuesday. [JD, in Chinese]